CUSTOMIZED DATA INSERTION TECHNOLOGY: CD-IT

Customized Data Insertion Technology (CD-IT) is an online transaction processing system for the sales and distribution of digital copyrighted content. At the core of the system is a Centralized Repository Database Management System (CRDBMS) that manages the sales transactions of copyrighted digital content. Content providers first register their copyrighted digital content with the CRDBMS which is then converted into the Self Replicating Media (SRM) format for sales and distribution. The CRDBMS is a repository of SRM encryption codes, which are unique to content providers, sellers and resellers of SRMs. SRMs provide complete encapsulated encryption of copyrighted digital content including music, video, video games, software and books. Each SRM is uniquely usable through its purchaser's SRM media player. SRM media players are configured with user SRM encryption code during initial SRM purchase through the CRDBMS. All SRM purchasers are able to resell SRMs through the CRDBMS decrypting and re-encrypting of SRM codes.

CD-IT VISION:
The CD-IT business model embraces massive digital outlets and a proliferation of content providers to flood the digital sales and distribution channels prior to the intervention of piracy. This is enhanced by the use of the 1990 retail information vending store (IVS) concept of on-demand recording of digital content. IVS stores possess servers for on sight recordings and high data rate connections to distributors and content providers. Local content sources such as authors, newspapers, musicians, software programmers and videographers are able to submit their digital masters to content providers such as Warner Brothers, or start their own Internet content provider service with their own web servers. Distributors may provide intermediate access to the expanding growth of content providers to the retail, Internet, and vending kiosks outlets. The vast proliferation of digital access is expected to allow a wider outlet for local talent, the restoration of the “printed” news media through kiosk newsstand-like sales of full featured newspapers and other formerly printed media.

SRM retailers are veritable publishing sites. They contain hardware for recording in addition to printing jewel inserts, CDs, DVDs and blue-ray media. Actual sales are expected to be through high speed USB to flash or other new technology media. Transfer rates and access points are set to minimize delays in a targeted sales volume. The printed media is sold as blank media for transfers to users computers.

HIGHTLIGHTS:

The CRDBMS transactions processing system provides a first line of defense for the national security in the trading of copyrighted content. It is a portal for securing the trading of copyrighted digital content from piracy. The multi-billion dollar level of legitimate transactions processed by CRDBMS provides an auditable tax trail for copyright sales. The current structure of copyright sales piracy is a pariah to digital commerce. The CRDBMS role of providing centralized digital sales transactions processing is key to a fair-market for digital sales.

From the dawn of the computer age, there have always been three attributes competing to define the level of product and service offerings to the consumer; processing speed, bandwidth and storage. The current 2010 technology drive is to place greater storage and processing power on mobile devices which by nature are low bandwidth devices. Stationary services (homebound, office) provide greater processing power, greater storage and greater bandwidth, but are restricted in mobility. Beyond 2010, the move is towards cloud computing, whereby massive processors with massive storage provide service to massive number of consumers over massive bandwidth links.

The maximization of all three computing attributes of processing, storage and bandwidth will require massive startup capital for the development of these services; i.e. the development cost will exceed the normal cost strategy of optimizing two of the three constraints. One tool used for optimizing cost is the use of forward and store. In this instance, bandwidth use is minimized by forwarding the digital content to the consumer’s device and allowing the consumer to interact with the device to provide the service. Storing content in the consumer’s device exposes the content provider to piracy; maintaining content in a central location is bandwidth intensive. Some customers have been billed in excess of $14000 for cell phone bills performing task that cost less than $30 a month with homebound Internet services. Pure cloud computing is unsustainable economically.

Forward and store sales and distribution is the basis of the proposed SRM Retail store. Through the use of the centralized CRDBMS, these sales transactions can be managed to minimize piracy through massive temporal sales channel distribution. Essentially, outdoing pirates at their game by rapid dissemination before piracy can intervene.